Oh, ‘APP’ solutely!

Who would have thought that Waze could help so many drivers today, to locate their destinations and avoiding as much traffic congestion as possible. Whoever came up with the idea for Waze was one helluva genius (geniuses, ‘app’ arently, because it was created by Israeli trio Uri Levine, software engineer Ehud Shabtai, and Amir Shinar)!…

Welcome Back, Friday!

Wow. Aren’t you glad it’s Friday already? Where have you been? We have been looking for you all week since Monday! Welcome back, Friday, and you know what? Can you please stay a little longer this time? Thanks. We could certainly do with a longer weekend. Anyway… To reboot (or here’s a recap of) my…

Don’t Tweet About It.

There recently have been cases of individuals taking selfies in rather dangerous locations and many have lost their lives while trying to have their few seconds of fame. Here are a couple of recent headlines that you should heed before taking a high-risk selfie: Last year (2014), a Russian teenager plunged 30ft to her death…

Which Social Media Are You?

Like my husband said to me last night, social media exploded onto the scene of the World Wide Web just when youngsters of the latest Net Generation were born. This only means that those born after the Generation X or Y will be very well-read with smartphones, tablets, laptops and computers, and all other things…

Put Your ROI on the Social Scale.

Is it just me or does anyone find the topic on social media measurement and metrics rather confusing and difficult to understand and comprehend? I’m sure there are many Social Media Administrators, Managers and Consultants out there who have to go through the hassle of Social Media reporting and analytics at every month-end. The numbers…