The Bridge on the Perak River.

The long National Day weekend has prompted yet another road trip back to Ipoh, Perak for us, despite having vacationed here some time back in May this year. There is something about Ipoh that resonates with us. And that the lifestyle and the cost of living are both laidback and affordable. Even more so than … Continue reading The Bridge on the Perak River.

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Put Your ROI on the Social Scale.

Is it just me or does anyone find the topic on social media measurement and metrics rather confusing and difficult to understand and comprehend? I'm sure there are many Social Media Administrators, Managers and Consultants out there who have to go through the hassle of Social Media reporting and analytics at every month-end. The numbers … Continue reading Put Your ROI on the Social Scale.