The Voice in Your Head.

Do you ever find yourself standing in an aisle of a supermarket, wondering what to buy? If you have a shopping list, you’re safe. But if you decide to do your grocery shopping without a list, chances are you will end up buying out the whole supermarket.

Does that ever happen to you? No? Perhaps not everyone has that weakness.

I know my mother does. She has a tendency to say that she only needs one or two things. Upon returning to the car, she has three shopping bags full of frozen foods, dairy products, dry goods and an assortment of herbs and spices. It’s a common sight to me. But there were times when she would rush into the store and rush back out with only a handful of items; the rushing back and forth being that she could save a few ringgit on parking. Yep, that’s my mum.

An assortment of biscuits and potato chips. Photo by Talking Biz News.
An assortment of biscuits and potato chips. Photo by Talking Biz News.

I’m not sure if it’s because of that little voice in your head telling you that you might need something or other at some later time, which probably becomes the catalyst for you to not pay any heed to your shopping list. Take my colleague, for example. He clearly wanted to get some snacks to stock up his desk cabinet just in case he gets hungry. It took him awhile to decide on what to get and eventually he did. But when he walked past another aisle overflowing with potato chips of all brands, packaging, shapes and sizes, he couldn’t resist walking down that aisle. Despite having told me that he would often feel guilty after walloping a whole packet of chips.

For awhile, he stood at the entrance of the aisle. Conflicted. I knew he wanted to have a look. Yet, at the same time, he knew that he shouldn’t. Then, he gave me this “Fuck this shit!” look and went in. And emerged on the other end of the aisle with a packet of Twisties. He couldn’t resist. But his reason to me was just in case he craved for it and at least he has it with him. Hmmm…

Was that the voice of reason?

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